# Brand Usage Guidelines

## Tone of Voice

Write like Jace: clear, human, and empowered advice on messages and formats.

### DOs and DON'Ts

- Always say jace.ai, not "Jace"
- Make it clear that jace.ai drafts emails – it does not send anything automatically
- Emphasize user control: the agent prepares, the human decides

### What Jace.ai is

- A true email agent that understands your inbox, finds context, and drafts top-quality replies for you
- A tool that labels, organizes, and prepares your inbox so you always know what matters
- An AI workflow engine that reacts to your emails (for example: "if an invoice arrives, summarize it", "if a partner replies, prepare a draft")
- A way to save time by letting the agent handle searching, context-gathering, and writing while the human stays fully in control

### What Jace.ai is not

- Not "just a UI" like Superhuman – jace.ai actually does the work: searching, labeling, thinking, and drafting inside your inbox
- Not a human assistant service like Fyxer – jace.ai has real AI workflows and an agent loop, so tasks happen instantly and at scale, with significantly higher-quality drafts
- Not a simple drafting tool – it doesn't just rewrite text; it gathers real context from emails, attachments, and calendar entries to produce accurate drafts
- Not an automation that sends things on its own – jace.ai drafts and suggests, but you make the final call
- Not a narrow point solution – it's a full "inbox brain" that watches your email, understands patterns, and helps you act faster

## Logo

Use our logo correctly: full marks, clear space, and retain its jace and AI atomic texture.

### LogotypePositive

### LogotypeNegative

### LogotypeGradient

## Icon

Jace icon usage: standalone symbol guidelines and downloadable assets.

### IconPositive

### IconNegative

### IconGradient

## Colours

Our official colour palette with hex codes and usage recommendations.

- SolidLilac: #D1C2F4
- SolidPink: #EDC2E7
- SolidYellow: #FFDC61
- SolidSazerac: #FFF6E4
- SolidWhite: #FFFFFF
- SolidBlack: #1B1B1B
- GradientLilacPinkYellow: #D1C2F4 • #EDC2E7 • #FFDC61

## Typography

Font styles, weights, and how to apply Jace's typography in design

- GelicaPrimary: Gelica (Light, Light Italic)
- GeistSecondary: Geist (Light, Regular, Medium, SemiBold)

## Images

Branded imagery for social sharing. How to use them and where to download.